Dangote Cement Plc has said that at least 25 millionaires will emerge every month courtesy of its N1bn promo tagged “Spell Dangote and become a multi-millionaire.”
The promo, which was launched in Lagos on Tuesday in the presence of regulators from the National Lottery Regulatory Commission and Federal Competition and Consumer Protection Commission, is expected to offer life-changing prizes, which will have immense economic value to the loyal consumers.
According to the company, Dangote Cement Bag of Goodies Promo Season 3, which runs from July 5 to October 31, 2022, will provide customers the chance to win prizes prizes like television sets, refrigerators, rechargeable fans, 2KVA generators, and millions of airtime gifts of major networks in Nigeria.
A statement said every single bag of Dangote Cement to be produced daily through the promo period would contain scratch cards for various gifts to be won by consumers.
Speaking at the unveiling ceremony, Group Managing Director, Dangote Cement Plc, Michel Puchercos stated that the Bag of Goodies Promo series was designed to continuously reward loyal consumers who have stayed faithful and remained the backbone in the cement business.
He said these consumers have contributed in no small measure to make Dangote range of cement products the first choice for construction purposes across the country.
Puchercos explained, “We are offering life-changing prizes, which have immense economic values as they can be used to kick-start small scale businesses. These prizes are targeted to help many families recover from the impact of the COVID-19 global pandemic, which adversely affected their sources of livelihood.”