Celebrity nightlife promoter, Pascal Okechukwu, popularly known as Cubana Chief Priest, has responded to billionaire businessman and Chairman of Coscharis Group, Dr. Cosmas Maduka, over his criticism of the phrase “Money Na Water,” which has become the Chief Priest’s popular slogan.
Maduka, in a recent address, had distanced himself from what he described as the “lavish spending culture” of the younger generation, saying he avoids social gatherings where people “throw money around.”
Reacting via his Instagram stories on Wednesday, Cubana Chief Priest defended the phrase, insisting it represents a “philosophy of abundance and flow” rather than vanity or recklessness.
“With all due respect to the motivational speaking older generation who built wealth quietly, the world you thrived in is not the one we live in today,” he wrote. “In your time, capital was factories, fleets, and real estate. In our time, attention is the main capital.”
According to him, the modern economy thrives on visibility and influence, which he described as the “new currency” in the digital age. “Visibility has become the new currency. In a digital economy, obscurity is bankruptcy.
What you don’t show doesn’t sell. What you don’t amplify dissolves into silence,” he added.
Cubana Chief Priest argued that “Money Na Water” signifies “excess liquidity, abundance, and flow,” equating relevance and visibility with the movement of water.
He maintained that content creation and public presence are now vital assets, just as factories once were during the industrial era.
“Content is not noise; content is digital equity.
The same way factories produced wealth in the ’80s, attention produces wealth today,” he wrote, crediting social media platforms for ushering in what he called “attention capitalism.”
Taking a swipe at Maduka, Chief Priest urged him to refrain from associating himself with billionaire figures such as Tony Elumelu and Femi Otedola, whom he praised for using their wealth to “project Africa” and give the continent “global visibility.”
“While your generation built fences to protect their wealth, our generation builds platforms to project it. Silence once symbolised power; today, presence does,” he said.
Reaffirming his stance, Chief Priest concluded that “Money Na Water” is not a boast but a “prophetic expression” of abundance.
“‘Money Na Water’ is a prophecy that connotes wealth overload.
This is my story. Some may choose to go with ‘lack na water,’ but over here, money na water,” he declared.